Women and the image of women

The female body image and what a person should or could look like in marketing and advertising in particular is a controversial issue.

Women and the image of women

Print Building egalitarian societies is one of the priorities of modern democratic states. Mass media play a unique and important role in the shaping of a society where men and women enjoy equal rights. This is reached through several means, including psychological, social, economic, philosophical, awareness of human rights, political and so on.

Heinrich-Böll-Stiftung

The role of media is important for being successful in all the mentioned spheres. The media can promote and speed up the reforms in progress, or, on the contrary, it can hamper their implementation. A number of international conferences and conventions have voiced and publicized the need to break public stereotypes through change in the media policy.

Mass media, however, continue to reproduce discriminatory stereotypes about women and portray them in sexist ways. As a rule, women are portrayed in a narrow range of characters in mass media. If we were to divide mass media into two categories, such as fictional and news-reporting, then in the former, women are often associated with the household or sex-objects, and in the latter category, they lack roles.

Only in a limited number of news programs do women appear as main actors or experts. One of the reasons for this situation is the smaller number of women in these spheres, but even the existing number of women are underrepresented compared to their male counterparts.

In advertising and magazines, women are usually portrayed as young, slim and with beauty that meets the accepted standards. Women with this kind of appearance are often associated with sex objects.

Why do social scientists attribute importance to study of images and stereotypes of women in media? Femininity, as well as masculinity, are not biological, but rather, cultural constructs.

Representations and manifestations of femininity differ across cultures, time and societies. Femininity is culturally and socially constructed by the family, education, the public, and to a larger extent, the media.

In the initial stage of its history, media were managed exclusively by men.

Women and the image of women

In other words, men were creating media images of men and women they wished to see in reality. Media images of women have become a subject of criticism in Feminist Media Studies since s, when Betty Friedan in her book entitled The Feminine Mystique revealed and criticized the image of an ideal woman in post-war America.

Friedan calls this image "the happy housewife heroine. All kind of entertainment programs portray women in a dual image. On one hand, they are decorative objects.

Men and Women in the Image of God | initiativeblog.com

Yet, at the same time, they are passive individuals in the household and in marriage who are dependent on men for financial, emotional and physical support. When the TV screen or a commercial poster displays only slender long legs, prominent breasts or thighs, it is difficult to perceive that body holistically and as possessing personality.

In addition, the portrayed female characters are largely influenced by the beauty myth. They have flawless skin, slender stature and embody all components of beauty as perceived in society.

As a result of globalization this myth is increasingly generalized across cultures and societies. The standards of beauty as portrayed in media, however, are impossible to achieve, since the models have been transformed into these images through a number of technical means.

In The International Women's Media Foundation carried out a study of world news agencies and corporations to determine the status of women in the news media.German poster for International Women's Day, March 8, This poster was banned in Germany. ANALYSIS OF THE WOMEN IMAGE, BLANCHE AND STELLA, IN TENNESSEE WILLIAMS’ A STREETCAR NAMED DESIRE 1.

Background of Analysis A streetcar Named Desire is a stage play that written by Tennese Wiliams.

Women and the image of women

initiativeblog.com is a collection of articles, news, and quizzes designed to delight women. Read on to discover more or join the community. Answers to Questions about Women's Ordination Some Fundamental Questions. Why is the issue of the ordination of women as elders or pastors of such crucial importance for the Seventh - day Adventist Church at this time?

Sep 26,  · Saudi Arabia announced on Tuesday that it would allow women to drive, ending a longstanding policy that has become a global symbol of the oppression of women in the ultraconservative kingdom. While women have made significant strides in the past decades, the culture at large continues to place a great emphasis on how women look.

These beauty standards, largely proliferated through the media, have drastic impacts on young women and their body images.

Women Stock Photos. Royalty Free Women Images